Good reviews feel like they should be enough. They're one input into one of three ranking factors. Here's what actually decides who shows up for "vet near me," in what order to check it, and why a clinic can rank well and still not get the call.
Completeness feels like the finish line for a Google Business Profile, but the largest local ranking study of 2026 puts it 16th out of 187 factors. Here's what actually decides who shows up, and what to fix instead.
The complete 2026 local SEO playbook for independent service businesses. Learn how to win the Google Map Pack, organic results, and the new AI answers (AI Overviews, ChatGPT, Perplexity) — with a 90-day plan, an owner's checklist, and the review, GBP, and content tactics that actually move calls and bookings.