1. Information We Collect

We collect information in several ways, depending on how you interact with us.

Information You Provide

When you contact us, complete a form, subscribe to communications, or request a service, we may collect:

  • Your name and email address.
  • Your business name, website URL, and business contact information.
  • Information about your business, services, and target markets.
  • Details you provide when requesting a Search Visibility Snapshot, audit, or consultation.
  • Messages, questions, feedback, and other information you choose to share.

We ask that you avoid submitting sensitive personal information unless it is specifically necessary and requested.

Information Collected Automatically

When you visit our website, certain information may be collected through analytics tools and other technologies, including:

  • Pages visited and interactions with website content.
  • Approximate geographic location.
  • Device type, browser, and operating system.
  • Referral sources, such as search engines or other websites.
  • Visit duration, engagement activity, and navigation patterns.
  • IP addresses and online identifiers processed by website technologies or service providers.

This information helps us understand website performance and improve the visitor experience.

2. How We Use Your Information

We use information collected through our website and services to:

  • Respond to inquiries and communicate with you.
  • Provide requested assessments, audits, consultations, and marketing services.
  • Understand your business needs and recommend relevant services.
  • Deliver newsletters, educational resources, and marketing communications where permitted.
  • Measure website traffic, content engagement, and marketing effectiveness.
  • Improve our website, services, and customer experience.
  • Maintain website functionality, security, and reliability.
  • Manage business relationships and fulfill applicable legal obligations.

We limit our collection and use of personal information to purposes that are reasonably necessary and permitted by applicable law.

3. Website Analytics and Tracking Technologies

We use third-party tools to understand how visitors interact with our website and to improve our digital marketing activities.

Google Analytics 4

We use Google Analytics 4 (GA4) to measure website activity, including page views, traffic sources, visitor engagement, and interactions with website content.

Google Analytics may use cookies and similar technologies to distinguish browsers and measure website activity. Google processes information associated with these interactions according to its applicable terms and privacy practices.

Google Analytics does not provide us with visitors' names or email addresses through standard website reporting.

Learn more: Google Privacy Policy

Google Tag Manager

We use Google Tag Manager to organize and manage website measurement technologies.

Google Tag Manager is a tool for deploying and managing tags. The technologies activated through it may collect information as described in this policy.

Metricool

We use Metricool to help measure website performance and evaluate our digital content and marketing activities.

Metricool may process technical and usage information associated with website visits. Its website tracking technology does not necessarily rely on browser cookies, but information processed through the service may still be subject to applicable privacy requirements.

Learn more: Metricool Privacy Policy

Cookies and Similar Technologies

Cookies are small files that websites may store on your device. We may use cookies and similar technologies to support website functionality, remember preferences, and measure website performance.

Some technologies are necessary for website operation, while others support analytics or other optional purposes.

You can manage or delete cookies through your browser settings. Disabling certain technologies may affect website functionality or the accuracy of analytics measurements.

Where applicable law requires consent for optional tracking, we will seek that consent before using the relevant technologies.

4. Email Communications and MailerLite

We use MailerLite to manage website forms, email subscriptions, and marketing communications.

If you subscribe to our emails, we may collect your name, email address, subscription preferences, and information about your interactions with our communications.

We may use email engagement information, such as opens and link clicks, to understand the effectiveness of our communications, subject to applicable law and your preferences.

We use subscription confirmation processes, including double opt-in where configured, to help verify subscriptions.

You can unsubscribe from marketing emails at any time using the unsubscribe link included in our messages.

We may still send non-marketing communications necessary to respond to your inquiries or provide requested services.

Learn more: MailerLite Privacy Policy

5. Search Visibility Snapshots, Audits, and Consultations

When you request a Search Visibility Snapshot, audit, or other assessment, we may collect your contact information, website address, business information, and details relevant to your request.

We use this information to:

  • Review your website and publicly available search visibility information.
  • Prepare findings, recommendations, or requested reports.
  • Contact you regarding your request.
  • Discuss relevant services or next steps.

Our assessments may involve reviewing publicly accessible information about your business, including website content, search results, business listings, and online reviews.

Submitting a request does not automatically subscribe you to our marketing emails.

Where a requested service involves a third-party website, payment processor, or assessment platform, additional privacy terms may apply. We encourage you to review those terms before providing information.

6. When We Share Information

We do not sell personal information to data brokers.

We may share information with trusted service providers when necessary to operate our business, deliver requested services, or maintain our website.

These providers may include:

  • Website hosting and website management platforms.
  • Analytics and performance measurement providers.
  • Email marketing and communication platforms.
  • Cloud storage and business productivity services.
  • Payment processors, where applicable.
  • Professional advisers or service providers supporting our operations.

These organizations may process information on our behalf or under their own applicable privacy terms.

We may also disclose information when required by law, to respond to lawful requests, or to protect our legal rights and the security of our services.

7. International Data Processing

DataDriven Digitals uses third-party technology providers that may process or store information in Canada, the United States, the European Union, or other jurisdictions.

As a result, personal information may be transferred outside the jurisdiction where it was originally collected.

Information processed in another country may be subject to that country's laws, including lawful access requests by public authorities.

We take reasonable steps to select service providers with appropriate privacy and security practices.

8. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including providing services, managing business relationships, maintaining records, and meeting legal obligations.

Retention periods may vary depending on the type of information, the reason it was collected, applicable legal requirements, and the settings of the platforms we use.

When information is no longer needed, we take reasonable steps to delete, anonymize, or securely dispose of it.

You may contact us to request deletion of your personal information, subject to applicable legal and operational requirements.

9. How We Protect Information

We use reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include access controls, account authentication, secure third-party platforms, and restrictions on who can access business information.

No internet transmission or electronic storage system can be guaranteed completely secure.

10. Your Privacy Choices and Rights

Depending on your location and applicable law, you may have rights to:

  • Request access to personal information we hold about you.
  • Ask us to correct inaccurate or incomplete information.
  • Request deletion of information, where applicable.
  • Withdraw consent for certain uses of your information.
  • Unsubscribe from marketing communications.
  • Ask questions or raise concerns about how your information is handled.
  • Exercise additional privacy rights available under applicable laws.

We may need to verify your identity before responding to certain requests.

We will review and respond to privacy requests in accordance with applicable law.

To exercise your rights, contact us at hello@datadrivendigitals.com.

11. Third-Party Websites

Our website may contain links to external websites, social media platforms, and third-party services.

We are not responsible for the privacy practices or content of websites we do not control.

We encourage you to review the privacy policies of those services before providing personal information.

12. Children's Privacy

Our website and services are intended for businesses and adults seeking digital marketing information or services.

We do not knowingly collect personal information directly from children.

If you believe a child has submitted personal information to us, please contact us so we can review the situation and take appropriate action.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or applicable legal requirements.

When we make changes, we will update the "Last Updated" date at the top of this page.

We encourage visitors to review this policy periodically.

14. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle personal information, please contact:

DataDriven Digitals
Privacy Contact: Privacy Officer

Website: https://datadrivendigitals.com

We will review your inquiry and respond in accordance with applicable privacy requirements.


DataDriven Digitals
Effective Date: November 6, 2026
Last Updated: November 11, 2026